FreeAgent & CricHeroes Join Forces to Revolutionize Club Cricket and Strengthen the Global Cricketing Community

Cricket isn’t just a game, it’s a way of life, a shared language that connects millions across continents. Whether played on dusty village grounds, pristine club pitches, or bustling city parks, cricket brings together people from all walks of life, fostering community and building lifelong memories. In this spirit of connection and global growth, two industry-leading platforms, FreeAgent and CricHeroes, have announced a landmark partnership that is set to redefine the future of club-level cricket.

The Vision: A Connected Cricket Ecosystem

On June 29, 2025, CricHeroes, the world’s leading grassroots cricket scoring platform, and FreeAgent, a premier global sports management and digital engagement company, officially joined hands. This partnership is not just another corporate collaboration, it’s a shared mission to elevate the experience of cricket at every level and empower players, clubs, and fans worldwide.

CricHeroes has built its reputation by focusing on the grassroots level, giving local cricketers a digital stage to showcase their performances, track stats, and gain recognition. With millions of users globally, it has become the heartbeat of local cricket communities. FreeAgent, on the other hand, has made its mark by connecting players, clubs, and agents around the world, offering innovative solutions for recruitment, digital presence, and community engagement.

By merging their strengths, these two platforms are creating an ecosystem that is not only more inclusive but also more powerful and data-driven than ever before.

Empowering the Unsung Heroes

“At CricHeroes, our mission has always been to empower local cricketers and bring their stories to the forefront,” shared Abhishek Desai, Founder of CricHeroes. “By joining forces with FreeAgent, we’re not only enhancing the digital cricketing ecosystem but also helping ensure that the game stays alive and relevant in every corner of the world. Together, we’re creating a future where every club cricketer feels like a star.”

This sentiment is echoed by Daniel Salpietro, Director at FreeAgent: “Cricket is more than just a sport, it’s a culture, a legacy, and a passion that unites millions. With CricHeroes, we see an incredible opportunity to enrich the game at its roots and connect clubs and communities worldwide in ways never imagined before.”

These shared values are at the heart of this partnership. By focusing on the local heroes who often go unnoticed, FreeAgent and CricHeroes are championing inclusivity and providing pathways for talent to flourish on a global stage.

Key Initiatives and What’s Next

The collaboration promises a series of exciting joint initiatives, with the first rollout expected by the end of Q3 2025. Some of the key projects include:

• Integrated App Experience: Players and clubs will soon have a seamless way to manage stats, connect with opportunities, and engage with fans, all in one digital ecosystem. Imagine scoring your local match on CricHeroes and instantly being scouted or approached via FreeAgent based on your verified performances.

• Talent Identification Programs: By leveraging CricHeroes’ rich data analytics and FreeAgent’s global scouting network, emerging talents can be identified and nurtured more efficiently. This initiative aims to break down barriers and create more pathways for players to move up to higher levels of competition, both domestically and internationally.

• New International Club Cricket League Framework: The partnership also aims to introduce new club-level tournaments and leagues that bridge regional and international cricket communities. This framework will create fresh opportunities for clubs to compete globally and for players to gain exposure beyond their home countries.

• Community Engagement and Fan Activation: Together, the platforms will roll out campaigns that bring fans closer to the game, fostering deeper connections and enhancing the overall spectator experience. Through digital content, live activations, and interactive features, fans will have more ways to support their favorite local players and clubs.

These initiatives not only enhance the player experience but also create sustainable growth opportunities for clubs, sponsors, and governing bodies. By fostering a transparent, data-driven, and community-first approach, FreeAgent and CricHeroes are setting a new standard for how cricket can be organized and celebrated.

A Global Commitment to Growth

At its core, this partnership is about democratizing cricket, making it accessible, inclusive, and aspirational for everyone. From a young player in Mumbai dreaming of playing overseas, to a club in England searching for new talent, this partnership opens doors like never before.

By digitizing grassroots cricket and integrating it into a global ecosystem, the collaboration addresses longstanding challenges in club recruitment, talent development, and fan engagement. No longer will talented players remain hidden due to lack of exposure. No longer will clubs struggle to find the right fit at the last minute. With FreeAgent and CricHeroes working together, cricket communities worldwide can operate more efficiently and more inclusively.

Why This Matters Now

The timing of this partnership couldn’t be better. Cricket is experiencing an unprecedented surge in popularity, with new leagues and formats capturing audiences globally. At the same time, digital transformation has reshaped how sports are played, consumed, and managed.

By uniting technology with deep cricketing expertise, FreeAgent and CricHeroes are addressing the need for smarter solutions that match the pace of the game’s growth. They’re creating a future where every cricketer, from those playing on village greens to city stadiums, feels part of something bigger.

Join the Movement

For clubs, players, agents, cricket boards, and even brands looking to make an impact, this is more than a partnership announcement, it’s an invitation to be part of a new era. An era where cricket opportunities are no longer limited by borders, resources, or networks.

The first set of joint initiatives is set to launch by the end of Q3 2025, and excitement is already building across cricket communities worldwide. This is just the beginning of a transformative journey that promises to reshape the global cricket landscape.

About CricHeroes

CricHeroes is a digital platform empowering local cricketers and teams to score matches, analyze performances, and gain recognition. With millions of passionate users, CricHeroes is at the forefront of grassroots cricket digitization and community growth.

About FreeAgent

FreeAgent is a global leader in athlete management, digital sports engagement, and grassroots development. With a mission to connect players, clubs, and agents worldwide, FreeAgent helps cricket communities amplify their presence and impact on and off the field.

Cricket is going global, and with FreeAgent and CricHeroes leading the charge, the future looks brighter than ever.